Travis Soberg

Travis Soberg is a technical principal at Goettsch Partners, as well as the firm’s director of sustainable design. He joined GP in 1998 and has worked on some of the firm’s most prominent projects. With the growth and expansion of the firm’s international work, Travis has played a pivotal role in leading the technical design direction on large-scale office, hotel and mixed-use projects, with a primary focus on supertall towers.

Key projects in China include the 980-foot-tall R&F Yinkai Square mixed-use tower, which features the 208-key Park Hyatt Guangzhou; a five-tower, 5 million-square-foot mixed-use development in the Qianhai district of Shenzhen; and the 1,320-foot-tall Guangxi China Resources Tower, which features the 320-key Shangri-La Nanning. Select additional projects include the Rosewood Sanya and Sanya Forum complex in Sanya, China, and the Grand Hyatt Bogotá in Bogotá, Colombia.

In leading the firm’s sustainable design efforts, Travis promotes an approach to sustainability that is fundamental to the firm’s practice and integral to the quality of GP’s work. Sustainable solutions are developed as attentive responses to the specifics of a project and are celebrated when they bring measurable value to clients. In recognition of his efforts to promote sustainable design, Travis received the 2010 AIA Chicago President’s Citation for Services on the 2030 Challenge Committee, where he helped establish the method for uniformly measuring progress for all firms in their efforts toward the 2030 reduction goal.

Travis is a member of the AIA and a LEED Accredited Professional. He holds a Bachelor of Architecture degree from Penn State University.